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Ryan C. Greene

Building a Dope Brand (ft Tiffany Bethea) | Born To Be Dope w/ Ryan C. Greene



In this powerful episode of Ryan C. Greene’s BORN TO BE DOPE, I had the pleasure of hosting the dynamic Tiffany Bethea, a branding strategist with an inspiring story and immense expertise. We dove into various topics critical to personal and professional growth. Let’s break it down.


Overcoming Analysis Paralysis


Tiffany Bethea drove home the need to overcome analysis paralysis. Too many of us wait for the “perfect moment” to start sharing our gifts with the world. Tiffany’s advice? There’s no dress rehearsal in life. Take that first step today. Stop waiting and start doing.


Building Authentic Connections and Communities


I cannot overstate the importance of community in entrepreneurship. Tiffany emphasized the value of her "Successful and Surrounded" community and how the collective support bolstered her success. Entrepreneurship can be lonely, but surrounding yourself with a community can fill that void and keep you motivated.


Hip-Hop's Cultural Impact


We ventured into how hip-hop culture has greatly influenced both of us. From memorable songs to significant moments, Tiffany shared her love for southern hip-hop and highlighted how music sets the atmosphere for live events. Let’s not forget her go-to anthem, "Lose Yourself" by 

Eminem—a perfect selection that underscores the message of seizing opportunities.


AI and Branding


We also discussed the modern branding landscape, particularly the integration of AI. Tiffany uses tools like get Munch to create short-form video content and enhance her efficiency. Yet, she emphasizes that while AI can help, it still requires human input. It’s about finding a balance and using technology to elevate your efforts, not replace them.


The Power of Niches and Specialization


Another insightful point Tiffany made is that sometimes, your niche chooses you. It’s about solving specific problems and allowing your market to find you. Instead of forcing yourself into an ill-fitting niche, listen to what your audience needs and let your expertise naturally align with that.


Spirituality and Business Growth


Tiffany shared her spiritual perspective on the “seed time and harvest” concept in business. Investing in the right areas and planting seeds where they can grow is crucial. Whether it's financial investment or community building, focus on sowing seeds that will yield positive results.


Setting the Right Fees in Coaching


Both Tiffany and I touched on the importance of investing in oneself. Too many coaches charge high fees without personally investing in their development. It’s essential to walk the talk; don’t ask someone to invest in you more than you’ve invested in yourself.


Learn More


This episode was a treasure trove of value and real insights. Tiffany left us with powerful closing words and encouraged everyone to stay educated on new technology, including AI. For those eager to dive deeper into her wisdom, check out successfulandsurrounded.com.


Don't miss out on our future episodes and continue to gain these incredible insights. Subscribe to Ryan C. Greene’s BORN TO BE DOPE on all podcast platforms. For daily doses of inspiration, follow the show on Instagram at @iamborntobedope and follow me, Ryan, at @rygsisdope. Let’s keep growing together!



Thank you for being a part of our journey. Until next time, stay dope!


Ryan C. Greene

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