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In this episode of Born To Be Dope, I sit down with licensed therapist and media personality Kiaundra Jackson to break down how she built a powerful personal brand from the ground up—and turned her expertise into a global platform. From growing up in Compton to landing national TV appearances and building a thriving YouTube channel, Kiaundra shares exactly how consistency, strategy, and faith helped her expand her reach far beyond her local community. If you’re a coach, speaker, or entrepreneur looking to build your brand, grow your audience, and monetize your message, this episode is your blueprint. What You’ll Learn in This Episode: • How to build a brand beyond your local network • The real strategy behind getting featured in media (without a huge following) • Why consistency matters more than talent when growing your platform • How to monetize your expertise through books, courses, and content • The truth about YouTube growth, algorithms, and making money online • How to handle criticism, negativity, and online hate as a creator • Why you must “make it easy for people to say yes to you” Key Moments: 00:00 – Welcome to Born To Be Dope 02:00 – Kiaundra’s journey from Compton to therapist 05:00 – Using social media to grow your brand 10:00 – How she landed media features & TV opportunities 17:00 – When to hire a PR team 25:00 – Monetizing your expertise (sleep money strategy) 27:00 – Why YouTube became her main platform 34:00 – Dealing with online hate and criticism 43:00 – Inside YouTube creator programs & growth secrets 50:00 – How to create high-performing thumbnails 57:00 – Rapid fire questions Connect with Kiaundra Jackson: YouTube: https://www.youtube.com/@KiaundraJackson Website: https://www.kiaundrajackson.com Instagram: @kiaundrajackson Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://mypodcastpartner.com/code Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com personal branding, how to grow on YouTube, media training for speakers, therapist influencer, build your brand online, monetize your expertise, YouTube growth strategy, content creation tips, how to get on TV, social media strategy for entrepreneurs

So many people say they want to "go viral", but do you even know what that looks like for your brand? Are you wishing to go viral for popularity or for profitability? Are you truly prepared to take advantage of going viral if it happens? In this solo episode of Born To Be Dope, I break down my real experience with going viral across multiple social media platforms and what it actually means for your business. Everybody talks about going viral like it is the goal, but I walk you through what really happens when your content reaches thousands of people, including the feedback, the pressure, and the unexpected challenges that come with that level of visibility. I share what I learned from posts that performed well on TikTok, Instagram, Threads, and Facebook, and why views alone do not translate into growth, clients, or revenue. I also get honest about monetization and reveal how much a high performing post actually made, and why that number might surprise you. More importantly, I explain what you should be focused on instead if you are an author, speaker, coach, or content creator trying to build a real platform. This episode will help you shift your mindset from chasing views to building a strategy that turns your content into a true business asset. If you have ever said you want to go viral, this is the conversation you need to hear before it happens. Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://www.mypodcastpartner.com/ebook Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

Have you fallen into the trap of being the "Strong Black Woman"? In this episode, Dr. Rhonda Alexander shares her powerful journey from leadership to self-discovery, emphasizing the importance of redefining strength and setting healthy boundaries. Her insights help high-achieving women and men alike uncover how authenticity and vulnerability foster true leadership and well-being. Key Topics • The foundational role of early leadership lessons from family • How strength is often masked and what it truly means to be resilient • The significance of setting boundaries and practicing self-care • The journey of authentic leadership without losing oneself • How men can support women by cultivating compassion and emotional awareness • Practical steps for growing into a transformational leader while staying true to yourself Timestamps 00:00 - Introduction to Dr. Rhonda Alexander and her leadership journey 02:10 - Early leadership lessons from family influence 04:30 - Overcoming an overworked career and starting her own enterprise 07:24 - The breakdown that led to embracing authentic self-care 09:20 - How writing her book uncovered collective challenges among Black women 12:16 - The role of societal expectations in the "strong Black woman" stereotype 14:39 - Rethinking what true strength looks like for Black women 16:34 - The mask of strength and the importance of vulnerability 18:44 - Healing by dealing with pain directly, not avoiding it 20:13 - Redefining strength as knowing your capacity and setting limits 21:33 - The power of boundaries and saying no confidently 23:30 - Balancing sacrificial roles and preserving personal energy 25:14 - The significance of boundaries in personal growth and identity 27:28 - The process of shifting relationships when setting new boundaries 29:39 - How authenticity enhances leadership presence 31:42 - The peace that comes with self-care and saying no 33:33 - Men’s roles in supporting women’s emotional health and development 36:45 - The importance of compassion and vulnerability in Black relationships 39:36 - Growing as a leader without losing personal authenticity 41:44 - Embracing extraness and how it boosts confidence 44:45 - The challenge of speaking one’s truth and standing out 46:00 - How Dr. Rhonda's book "7 Dirty Secrets" came to life 47:56 - Recognizing your own dope moment and self-worth 48:36 - Lessons learned from early jobs and personal development 49:42 - Embracing hobbies and hidden talents as part of self-identity 52:39 - Turning what was once hidden into a superpower: extraness 55:49 - Ryan’s superpower: creating safe spaces for others 58:00 - The importance of authenticity in leadership and life 59:25 - How to get the book and connect with Dr. Rhonda 60:11 - Closing remarks on embracing your dope self and leadership Resources & Links • 7 Dirty Secrets of a Strong Black Woman https://7dirtysecrets.net/ • Amazon: 7 Dirty Secrets of a Strong Black Woman https://amazon.com/s?k=7+Dirty+Secrets+of+a+Strong+Black+Woman • Dr. Rhonda Alexander - Instagram https://www.instagram.com/TheDrRonda • Dr. Rhonda Alexander - LinkedIn https://linkedin.com/in/DrRhondaAlexander Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://mypodcastpartner.com/code Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

Most people spend years chasing purpose without understanding the real formula to activate it. In this episode, I break down the three critical positions of leadership purpose: Positioned IN Purpose: This is where you actively work on your purpose. When you're in the right room and doing what you're meant to do, opportunities will knock. Positioned BY Purpose: Your purpose places you in specific environments. Think about how a doctor is in a hospital or a teacher in a school. You need to be in the right place to fulfill your mission. Positioned FOR Purpose: You may not always see the reason for your presence in certain situations, but trust that you're there for a purpose. Often, it’s only in hindsight that we recognize our impact. Whether you're a creator, entrepreneur, or professional feeling stuck, this episode gives you the clarity to step fully into your authentic greatness. You'll discover: • The difference between being positioned in your purpose versus by your purpose and how to maximize both for exponential growth. • How positioning yourself in the right room or industry can lead to unexpected opportunities. • Why sometimes, even without knowing, you’re position is building a purpose that can change lives years down the line. • The crucial role belief plays in walking confidently in your purpose, overcoming traps like living someone else's dream, comparing yourself to others, or fear of losing. • Practical insights on how to avoid the three traps that block your leadership success Don't wait for permission or the perfect moment. Activate your purpose now, step into your greatness, and watch doors open in ways you never imagined. Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://www.mypodcastpartner.com/ebook Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

In the latest episode of Born To Be Dope, host Ryan C. Greene welcomes Carlena Davis, the founder of Spillin' The Sweet Tea, to discuss her journey from a small-town girl in North Carolina to a prominent food content creator. With a rich background in Southern cooking and an inspiring story of resilience, Carlena shares how she turned her childhood experiences and love for food into a thriving business, all while navigating the challenges of social media. The Roots of a Culinary Passion Carlena Davis grew up in Kingston, North Carolina, where her parents owned a funeral home. This unique upbringing taught her the importance of hard work, empathy, and community. After school, she would help her mother cook, learning valuable skills in the kitchen. "Food has been a big part of my life...everything is centered around food," Carlena recalls, highlighting how family gatherings and church events revolved around cooking and sharing meals. The Birth of Spillin' The Sweet Tea In 2017, Carlena started her food blog, Spillin' The Sweet Tea, as a way to document her mother’s recipes. "I started studying her in the kitchen...because I knew a day would come when she wouldn't remember how to make these dishes," she explains. The blog began as a passion project but transformed into something more significant during the pandemic. In 2020, she shifted her focus to creating video content on TikTok, capturing the attention of food lovers everywhere. Navigating Social Media Carlena's journey on TikTok began with simple cooking videos. Initially, she faced challenges like negative comments and misunderstandings about her cooking methods. "I had made some smoked turkey wings and people were quick to criticize. But it was those comments that actually helped me grow my following," she notes. Rather than being discouraged, Carlena embraced the feedback, using it as motivation to connect with her audience and share authentic cooking experiences. The Viral Moment A turning point for Carlena came when she recreated a beloved dish from her hometown called a "pig and a pup" during the pandemic. This copycat recipe went viral, leading to an interview with a local news station. "I was just like, I might have something here," she reflects. This moment solidified her status as a content creator and opened doors to new opportunities in the culinary world. Lessons Learned and Future Goals Throughout her journey, Carlena has learned the importance of perseverance and authenticity. She emphasizes that success does not require fame; rather, it stems from passion and hard work. "You don't have to be famous to be successful," she reminds listeners, encouraging aspiring creators to embrace their uniqueness. Carlena Davis' journey from a small-town upbringing to a successful food content creator is a testament to the power of passion and resilience. By sharing her family's recipes and stories, she has built a community that values authenticity and creativity in cooking. Key takeaways include the importance of following your passion, embracing feedback, and staying true to yourself in the face of challenges. Carlena’s story serves as an inspiration for anyone looking to turn their unique talents into a thriving business. Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://www.mypodcastpartner.com/ebook Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

In this episode of the Born to Be Dope Show, host Ryan C. Greene engages in a heartfelt conversation with JoJo Crews, the host of the Prince of Pop Culture podcast. JoJo shares his journey from aspiring musician to thriving media personality, offering insights and inspiration for anyone pursuing their passions against all odds. Main Content: 1. The Early Years JoJo Crews recalls his childhood in Washington D.C., where his love for music began at a young age. Growing up on Saratoga Avenue, he found inspiration in the sounds of Whitney Houston and Salt-N-Pepa. Living across from the original BET Studios fueled his dreams of a future in entertainment. By the time he reached high school, JoJo had his heart set on becoming an artist, believing that he was destined for a career in music. 2. The Pursuit of Music JoJo actively chased his dreams throughout high school, participating in plays and honing his craft as a singer. He recalls vividly his audition experiences for shows like American Idol, where he camped out overnight to showcase his talent. Despite his passion, reality set in when he realized that pursuing a career in music would require more than just talent; it needed stability. This led him to seek jobs that would pay the bills, pushing his dreams to the back burner. 3. Life Changes and Responsibilities When JoJo became a parent, his priorities shifted dramatically. Taking on the role of a father was a turning point that forced him to focus on providing for his family. He worked various jobs, including a long tenure at a non-profit organization, where he found stability but felt lost in terms of his true calling. JoJo's journey reflects the struggle many face when balancing dreams and responsibilities, emphasizing the importance of persistence even when life gets complicated. 4. A Turning Point The loss of his mother in 2013 was a profound moment that altered JoJo's life trajectory. This tragedy served as a catalyst for change, prompting him to seek outlets for his grief. He started a blog, which unexpectedly opened doors to opportunities in the media industry, including covering red carpet events. JoJo’s story illustrates how adversity can lead to new paths and reignite passions that had been sidelined. 5. Building a Career in Media Through his blog and connections made along the way, JoJo Crews transitioned from aspiring artist to a respected media figure. His experiences in the entertainment industry, combined with his natural charisma, allowed him to carve out a niche for himself. JoJo emphasizes the importance of networking and staying true to oneself in the journey toward success. JoJo Crews' journey is a testament to the power of resilience and the importance of pursuing one’s passions despite setbacks. Whether it’s through the loss of a loved one or the challenges of adulthood, JoJo’s story inspires others to keep pushing forward. The key takeaways from his experience are clear: embrace your unique journey, stay connected to your passions, and never underestimate the impact of your story on others. Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://www.mypodcastpartner.com/ebook Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

In the fast-paced world of entrepreneurship, understanding and protecting your intellectual property (IP) is crucial for success. In a recent episode of the Born to Be Dope podcast, host Ryan C. Green spoke with attorney Karin Coger about the significance of IP and how entrepreneurs can safeguard their unique creations. Understanding Intellectual Property: Intellectual property encompasses various forms of creation that individuals or businesses produce. Karin Coger breaks it down simply: trademarks protect your brand and logo, copyrights safeguard your content, and patents cover your inventions. For instance, when you think of McDonald's, both the name and its iconic golden arches are trademarked elements that protect the brand's identity. Similarly, copyrights apply to everything from written content to videos and even choreography, ensuring that creators retain rights over their work. Identifying Your Intellectual Property: Many entrepreneurs are unaware of the intellectual property they already possess. Karin emphasizes the importance of identifying all aspects of your work that can be protected. This includes proprietary systems, teaching materials, and even online content. For example, if you’ve written a book or developed a unique training module, those can be protected under copyright law. Failing to secure these rights can lead to others using your work without permission, which is a risk no entrepreneur should take. Monetizing Your Creativity: Karin outlines a three-step framework for coaches and consultants to turn their expertise into a lucrative venture. The first step is to identify your IP, as discussed. After identifying your valuable assets, the next steps involve protecting and monetizing them. This could mean filing for trademarks on your brand and logo or securing copyrights for your digital content. For instance, if you’re a TikTok creator, while you can’t copyright every single video, you should protect your brand signature and any catchphrases or unique content that become associated with you. Navigating the Viral Landscape: In today’s digital age, many creators aspire to go viral without a clear plan for protecting their content. Karin highlights the example of the "Hock Tuah Girl" phenomenon, where a spontaneous catchphrase became wildly popular. Creators like her can still file for trademark registration even after their content has gone viral, as long as they can prove they were the first to use the phrase in commerce. This illustrates the importance of being proactive about IP, especially in an era where trends can change overnight. Protecting your intellectual property is not just about safeguarding your creations; it’s about ensuring the longevity and success of your business. By understanding what constitutes IP, identifying your own assets, and taking steps to protect and monetize them, you can set yourself up for success in your entrepreneurial journey. Key takeaways include the importance of trademarks and copyrights, the necessity of identifying all forms of IP, and the proactive measures creators should take to protect their work in a viral-driven world. Get Karin’s Trademark Tracking Assistant GPT, Regina: https://reginatmda.karincogeresq.co Use Code: BORNTOBEDOPE to get free access as long as you write a review once you’ve used the tool. Be sure to SUBSCRIBE to the channel to continue learning how to build your own dope media platform. Get the full Born To Be Dope experience at https://www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: https://www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live workshop: https://www.mypodcastpartner.com/ebook Build your Authority Media Brand in the next 8-Week Media Camp: https://www.borntobedope.com/camp Subscribe to the Dope AF Blog: https://www.borntobedope.com/blog Follow Born To Be Dope on Instagram: https://www.instagram.com/borntobedope Follow Ryan C. Greene on Instagram: https://www.instagram.com/rygisdope Get your Born To Be Dope Apparel: https://www.weardopetees.com

In the rapidly evolving world of public speaking, standing out is more crucial than ever. In a recent episode of the "Born to be Dope" podcast, Brian J. Olds, the founder of Black Speakers Network, shared valuable insights on how speakers can future-proof their careers by embracing authenticity and leveraging modern technology. This blog post distills those insights into actionable strategies for aspiring and established speakers alike. Understanding Your Unique Value Proposition: One of the central themes discussed in the podcast is the importance of authenticity in the speaking industry. Brian emphasizes that many speakers fall into the trap of imitating successful figures instead of discovering their unique voice. He recalls his own journey, noting that he initially felt pressured to conform to a mold, wearing suits and adopting the speaking styles of established speakers. However, he learned that true success comes from embracing one’s individuality and allowing personal experiences to shape one’s narrative. Finding Your Speaker Sweet Spot: Brian introduced a powerful concept known as the "speaker sweet spot," which is the intersection of passion, expertise, and market demand. He explains this using a Venn diagram analogy, where: - Passion represents what lights you up inside. - Expertise captures your life experiences and knowledge. - Market Demand encompasses what people are willing to pay for and what the world needs. By focusing on this intersection, speakers can develop a message that not only resonates with their audience but also generates income. The Importance of Market Demand: A significant takeaway from the podcast is the need for speakers to understand market demand. Brian pointed out that many aspiring speakers struggle to differentiate themselves in a crowded market. He advises that finding the right niche is essential. According to him, it’s not enough to be passionate or knowledgeable; there must be a genuine demand for what you offer. Testing the market through small experiments—like workshops or webinars—can provide insight into what resonates with potential audiences. Overcoming the Fear of Failure: Brian also addressed a common psychological barrier among entrepreneurs: the fear of failure. He argues that many individuals fear public failure more than failure itself. This fear can stifle creativity and innovation. He encourages speakers to embrace failure as part of the learning process. For instance, if a workshop doesn’t attract a large audience, it’s crucial to recognize that it’s an opportunity to learn rather than a reflection of one’s worth. Leveraging Technology: The podcast highlights how technology can aid speakers in their journey. Platforms like Instagram now offer features such as A/B testing, allowing users to experiment with different content to see what works best. Brian emphasizes the importance of utilizing these tools to refine one’s approach and better understand audience preferences. Brian J. Olds’ insights provide a roadmap for speakers looking to navigate the complexities of the industry. By embracing authenticity, understanding market demand, and leveraging technology, speakers can not only future-proof their careers but also create a lasting impact. The key takeaways from this discussion are: 1. Embrace your unique voice and experiences. 2. Identify your "speaker sweet spot" by finding the intersection of passion, expertise, and market demand. 3. View setbacks as learning opportunities rather than failures. 4. Utilize technology to test ideas and refine your approach. Be sure to LIKE, SUBSCRIBE, and SHARE this episode! Watch this and other full video Born To Be Dope! episodes: www.borntobedope.com Join the Born To Be Dope Leadership Cypher. Our community for leaders looking to 10x their leadership impact, influence, and income: www.borntobedope.com/cypher Get the eBook “Cracking The Content Creation Code” and register for the free live training: www.mypodcastpartner.com/code Build your Authority Media Brand in the next 8-Week Media Camp: www.borntobedope.com/camp Follow Born To Be Dope on Instagram: www.instagram.com/borntobedope Join the Born To Be Dope Leadership Cypher: www.borntobedope.com/cypher Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope Get your Born To Be Dope Apparel: www.weardopetees.com

In the ever-evolving world of entrepreneurship, one vital skill often overlooked is the ability to maintain focus. In the latest episode of the Born to Be Dope Show, host Ryan C. Greene welcomes Paul Burrow, known as Paul the Connector. Together, they delve into the importance of focus and clarity in business and how these elements can drive success. The Roots of Entrepreneurship Paul shares his entrepreneurial journey, which began in his childhood surrounded by family businesses, including a flower shop and a beauty salon. This early exposure instilled in him the essence of entrepreneurship. He later pursued graphic design and marketing, ultimately leading him to establish his own business dedicated to helping other entrepreneurs. This background emphasizes the importance of understanding the foundations of business, which is essential for anyone looking to succeed in today's competitive market. Helping Others Succeed Paul's business focuses on supporting entrepreneurs in building sustainable communities through their ventures. He believes that entrepreneurship is a powerful tool for creating opportunities not just for oneself but for others as well. This philosophy aligns with his commitment to helping business owners achieve financial independence and realize their dreams. He explains that the goal of any entrepreneur should be to create pathways for others to follow, fostering a culture of support and growth. The Importance of a Strong Back Office In discussing the pitfalls many entrepreneurs face, Paul highlights the necessity of having a robust back-office system. He notes that having a great product or service isn't enough; businesses need effective systems in place to manage customers and operations efficiently. Paul emphasizes the value of Customer Relationship Management (CRM) systems, which help businesses streamline processes and maintain organized communication with clients. He recommends resources like My Automation Suite for entrepreneurs seeking to improve their operational efficiency. Focus and Clarity Transformation System (FACTS) To help entrepreneurs stay on track, Paul introduces his Focus and Clarity Transformation System (FACTS). He explains that sustained focus on specific tasks leads to better results. Many entrepreneurs fall into the trap of distraction and often abandon strategies prematurely, which hinders their growth. By adopting FACTS, entrepreneurs can maintain clarity about their objectives and create a structured plan to achieve them. Valuing Your Services A recurring theme in their conversation is the challenge of pricing services appropriately. Paul advises entrepreneurs to understand their worth and the value they bring to clients. He suggests conducting market research to gauge pricing trends while ensuring that the services offered provide significant value to customers. This approach not only justifies higher prices but also fosters better client relationships. Networking: Building Relationships Over Transactions Paul, known as Paul the Connector, shares insights on the power of networking. He believes that building strong relationships in business is more crucial than merely focusing on profits. By prioritizing connections and fostering deep relationships, entrepreneurs can create transformative experiences for their clients and partners. This approach can lead to opportunities that may not be accessible through financial means alone. In this enlightening discussion, Paul the Connector offers valuable insights into the importance of focus, clarity, and relationships in entrepreneurship. By implementing effective systems, valuing services appropriately, and prioritizing connections over transactions, entrepreneurs can create a sustainable path to success. Key takeaways from this episode include the significance of maintaining focus on specific business goals, the need for robust back-office systems, and the value of building meaningful relationships within the business community. Be sure to LIKE, SUBSCRIBE, and SHARE this episode! Watch this and other full video episodes: www.borntobedope.com Get the eBook “Cracking The Content Creation Code” and register for the free live training: www.mypodcastpartner.com/code Build your Authority Media Brand in the next 8-Week Media Camp: www.borntobedope.com/camp Follow Born To Be Dope on Instagram: www.instagram.com/borntobedope Join the Born To Be Dope Leadership Cypher: www.borntobedope.com/cypher Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope Get your Born To Be Dope Apparel: www.weardopetees.com

In the latest episode of "Born To Be Dope," host Ryan C. Greene sits down with Mike Powell, a visionary leader and founder of the "Lifting As We Climb" mentoring program. This episode is a treasure trove of insights for anyone looking to amplify their leadership skills and make a meaningful impact. From Mentorship to Mastery: Mike Powell shares his journey from founding a mentoring program to launching "Fairways to Success," a unique initiative that blends leadership training with the game of golf. His story is a testament to the power of pivoting and adapting your message to new platforms while staying true to your core values. Key Takeaways: Self-Awareness and Emotional Intelligence: Discover how understanding your own strengths and weaknesses can enhance your leadership effectiveness. Adaptability in Leadership: Learn the importance of adjusting your leadership style to fit different situations, much like adapting your swing in golf. Strategic Vision: Mike emphasizes the need for long-term planning and strategic thinking, drawing parallels between course management in golf and leadership in business. Join the Conversation: This episode is more than just a conversation; it's an invitation to join a community of like-minded individuals committed to personal and professional growth. Watch the full episode to dive deeper into these topics and more. Join the Leadership Cypher Community: Ready to take your leadership skills to the next level? Join the free Leadership Cypher community at borntobedope.com/cypher for exclusive content, coaching calls, and a supportive network of leaders. Don't miss out on this opportunity to learn from the best and be unapologetically great at being you. Watch the full episode now and become part of a movement that's redefining leadership. Be sure to LIKE, SUBSCRIBE, and SHARE this episode! Watch this and other full video episodes: www.borntobedope.com Get the eBook “Cracking The Content Creation Code” and register for the free live training: www.mypodcastpartner.com/code Build your Authority Media Brand in the next 8-Week Media Camp: www.borntobedope.com/camp Follow Born To Be Dope on Instagram: www.instagram.com/borntobedope Join the Born To Be Dope Leadership Cypher: www.borntobedope.com/cypher Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope Get your Born To Be Dope Apparel: www.weardopetees.com leadership, self-awareness, emotional intelligence, strengths, weaknesses, team building

Join host Ryan C. Greene as he sits down with Marcellus "Bassman" Shepard, a multi-talented voice actor, syndicated broadcaster, pit master, and father, on the Born to be Dope podcast. In this captivating episode, Marcellus shares his inspiring journey from his early aspirations as a news broadcaster at Morgan State University to becoming a renowned voice in the entertainment industry. Discover how Marcellus navigated the competitive world of radio and voice acting, securing roles in commercials, films, and his own nationally syndicated show, "Cool Jazz Countdown." Along the way, Marcellus and Ryan delve into the influence of jazz on hip hop, the importance of meaningful messages in music, and the power of perseverance in the face of adversity. Get ready to be motivated as Marcellus encourages listeners to master their craft, embrace their unique talents, and be unapologetically great in their pursuits. Be sure to SUBSCRIBE to the channel and LIKE and SHARE this video. Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope To book Ryan C Greene, please visit www.ryancgreene.com Follow Born To Be Dope on Instagram: www.instagram.com/iamborntobedope For more info or to be a guest, visit www.borntobedope.com Follow GreeneHouse Media on Instagram: www.instagram.com/greenehousemedia Get your Born To Be Dope Apparel: www.weardopetees.com 00:00 Ryan C. Green's show helps you thrive. 04:26 Struggled with math, pursued broadcasting instead. 09:14 Discussing journey to national syndication, proving critics wrong. 12:24 Legacy hosts dominate public radio airtime slots. 13:13 Pitching show, research, and success in radio. 18:39 Using God-given name, adopted radio alias. 20:50 Discovered professional voice actors and sought training. 24:42 Coaching is essential for successful voiceover work. 27:32 Selected for gig after audition; live directed session. 31:11 Learning from background acting shaped my career. 33:57 Couldn't miss work, family on set is special. 36:12 Opportunity for creators to showcase work. 42:21 Casting for Born to Be Dope visual mixtape. 44:18 Celebrating hip hop's unapologetic and greater influence. 49:00 Interested in jazz, open to learning more. 52:01 Stopped watching award shows and commercial radio. 55:18 Kendrick Lamar's song speaks to finding strength. 57:21 Syndicated jazz show and conversations now available.

In Episode 7 of Ryan C. Greene's BORN TO BE DOPE podcast, host Ryan C. Greene sits down with branding strategist Tiffany Bethea for an inspiring and insightful conversation. Tiffany shares her journey of transitioning from faith-based nonprofit marketing to coaching women on monetizing their talents, emphasizing the importance of taking the first step and overcoming fear. Supporting her message with personal anecdotes and industry know-how, Tiffany discusses the profound impact of hip-hop culture, the role of AI in business, and the significance of community in entrepreneurship. The episode is packed with valuable advice on finding purpose, solving problems, and building an authentic brand. Don't miss the musical interlude featuring uplifting lyrics about dreaming big, as well as details on the upcoming "born to be dope" visual mixtape and live summit. Join the conversation and be inspired to master, magnify, and monetize your expertise! Be sure to SUBSCRIBE to the channel and LIKE and SHARE this video. Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope To book Ryan C Greene, please visit www.ryancgreene.com Follow Born To Be Dope on Instagram: www.instagram.com/iamborntobedope For more info or to be a guest, visit www.borntobedope.com Follow GreeneHouse Media on Instagram: www.instagram.com/greenehousemedia Get your Born To Be Dope Apparel: www.weardopetees.com 00:00 Master, magnify, monetize expertise, celebrate being you. 05:48 Jumped in to fix parents' church marketing. 07:18 Received calls from women, pastors, and leaders. 10:27 Solving problems drives product and service sales. 13:56 Identifying target audience, not everyone is target. 18:20 Transitioning focus to visual content for audience. 20:43 Trusting my gift to serve others. 25:35 Educate yourself about AI, it's beneficial. 28:01 Get Munch turns long video into short. 31:21 New baby, community, successful return to work. 34:43 Entrepreneurship can be lonely, seeking community. 36:12 Author Media Camp: Grow your book's impact. 40:24 Grew up with hip hop, inspiring transformation. 43:58 Seize the moment, face fear, it's now. 47:59 Understanding hip hop's origins is crucial. 49:51 Overcome analysis paralysis and take first step.

In episode 6 of Ryan C. Greene's podcast 'BORN TO BE DOPE,' the spotlight shines on Dr. Donald E. Grant, Jr., as they embark on a compelling dialogue around race, white supremacy, mental health, and the importance of diversity and inclusion. This episode deep-dives into the nuances of systemic issues and the complexities around the construct of race, the ideology of white superiority, and the psychological repercussions of white supremacy. With Donald's extensive background in addressing systemic racial disparities and his expertise in executive coaching, the conversation explores the power of effective leadership and the transformative potential of embracing one's unique identity within the black community. Join Ryan and Donald for a profound examination of these critical topics, underscored by their shared passion for the cultural impact and expressiveness of hip hop. Be sure to SUBSCRIBE to the channel and LIKE and SHARE this video. Follow Ryan C. Greene on Instagram: www.instagram.com/rygisdope To book Ryan C Greene, please visit www.ryancgreene.com Follow Born To Be Dope on Instagram: www.instagram.com/iamborntobedope For more info or to be a guest, visit www.borntobedope.com Follow GreeneHouse Media on Instagram: www.instagram.com/greenehousemedia Get your Born To Be Dope Apparel: www.weardopetees.com 00:00 From biology to psychology, teaching, and systems. 08:04 White replacement theory fuels white superiority ideology. 15:04 Example of white supremacy in healthcare outcomes. 20:28 Studied mental health needs of black men. 24:36 Embracing personal identity and overcoming challenges as author. 28:54 White supremacy blinded people fueling US Capitol events. 33:05 Six-week author media camp boosts book's reach. 39:54 Harvard reflects America; leader faced challenges. 42:36 Diversifying c-suite means fewer seats for whites. 50:21 Executive coaching helps improve productivity and success. 53:14 Media camp helps authors build thriving platforms. 59:15 Discussion on mental health and hip hop. 01:08:16 Mentor reignited civil rights, shaped personal identity. 01:11:24 Hip hop represents diversity and choice in blackness. 01:14:41 Overcoming obstacles to achieve dreams and success.

In this week’s episode of Ryan C. Greene's BORN TO BE DOPE! we have a truly inspiring guest joining us. It's the one and only Tracey Lee, a talented MC who has experienced the highs and lows of the music industry. In this episode, Tracey takes us on a journey through his life and music career, sharing personal stories and reflections that will resonate with anyone who has ever questioned his purpose or felt alone in his pursuit of his dreams. Tracey opens up about his early influences in hip-hop, crediting LL Cool J as the first rap superstar and even a superhero-like figure. While also sharing the impact of other legendary MCs like Kool G Rap, Rakim, KRS One, Chuck D, Big Daddy Kane, Ice Cube and Scarface. Then we get into his new album “Different” and the motivation behind it. During our conversation, Tracey Lee reveals a fascinating connection to Puff (yes, that Puff), and speaks on his involvement with some influential figures in the music industry. We also explore the deeper themes that Tracey Lee explores in his music. He opens up about his faith and spirituality, and how questioning his purpose and navigating the effects of isolation changed his perspective on the world and his family. We hear about his resilience and determination to continue pursuing his gift from God, even when faced with adversity. Join us as Tracey Lee takes us on an unforgettable journey filled with passion, self-discovery, and the unbreakable spirit of a true artist. This is an episode you don't want to miss, as we dive into the heart and soul of an extraordinary individual who has defied the odds and continues to shape the hip-hop culture we know and love. #BornToBeDope #Different #RyanCGreene #TraceyLee #HipHop50 #DifferentIsDope Get Tracey Lee’s new album DIFFERENT exclusively at www.traceyleemusic.com Be sure to LIKE, SUBSCRIBE, and SHARE this episode! Watch this and other full video episodes: www.watchborntobedope.com Follow Born To Be Dope on Instagram: www.instagram.com/iamborntobedope Join the private Born To Be Dope Facebook Group: www.borntobedopegroup.com Follow Ryan C. Greene on Instagram: www.instagram.com/ryancgreenemedia Get your Born To Be Dope Apparel: www.weardopetees.com 00:01:37 Isolated, soul searching, new perspective, moving forward. 00:05:42 LL Cool J, rap superstar, influenced me. 00:08:56 Failed high school deals led to sports broadcasting. 00:10:07 Puff Daddy, Mark Pitts, D Dot signed deal producing The Theme. 00:15:37 Daddy transforms, supports, guides, and loves unconditionally. 00:17:04 Record industry favors relationships over individual artists. 00:19:46 Proud of hip hop culture recognition, but negatives arise from money and generational shifts. 00:24:41 Successful chart run, collaborations with Notorious BIG and Busta Rhymes, but limited promotion potential due to politics. 00:26:35 Second album funded, featuring Kanye West, Korrupt, Buckshot. 00:30:11 Confusion about collaboration with Big on record. 00:34:05 People noticed me and spread the word. 00:38:36 Faith-based person questions purpose, seeks acknowledgement. 00:40:57 Receiving unexpected checks helped pursue law school. 00:43:54 Excitement for new album and success goals.

On this episode of Ryan C. Greene's BORN TO BE DOPE, host Ryan C. Greene invites guest Dr. Karim Ellis, a renowned speaker, to discuss how to GPS your way to becoming a dope and successful speaker. Karim emphasizes the importance of knowing one's value and only accepting opportunities that align with their divine assignment. The GPS concept is used to emphasize the importance of being clear on where one is headed to avoid getting sidetracked by unrelated opportunities. The future of the speaking industry is discussed, and Karim shares his advice on how to stand out in an oversaturated industry. Be sure to LIKE, SUBSCRIBE, and SHARE this episode! Watch this and other full video episodes: www.watchborntobedope.com Follow Born To Be Dope on Instagram: www.instagram.com/iamborntobedope Join the private Born To Be Dope Facebook Group: www.borntobedopegroup.com Follow Ryan C. Greene on Instagram: www.instagram.com/ryancgreenemedia Get your Born To Be Dope Apparel: www.weardopetees.com [00:04:10] Discover purpose by finding God-given talent. [00:09:10] Finding, mastering, planting, controlling gift/talent stages. [00:14:43] Kill ego, build expertise, focus message. [00:20:20] Clear direction, ditch dead weight, seek growth. [00:22:32] Quick break from show for sponsors/partners. Speaker payout. [00:30:33] Speaker advice: Surround yourself with better speakers. [00:35:35] Speaker must choose lane for building brand. [00:42:26] Delivering spirituality in a non-offensive manner. [00:51:07] "Don't let anyone gaslight your greatness" [00:57:22] Bonus content: Future of speaking industry. [01:00:15] Originality is key for speakers' success. Music included in the show: https://www.youtube.com/watch?v=e3ilsuBZWxA https://www.youtube.com/watch?v=oP2kSTLmr-8 https://www.youtube.com/watch?v=xznXCVADsgE https://www.youtube.com/watch?v=b_1yy5G58WA https://www.youtube.com/watch?v=ScTX3aXb2Wc https://www.youtube.com/watch?v=zznDeoh2sZQ https://www.youtube.com/watch?v=t7qfjUu-d6E https://www.youtube.com/watch?v=yCuRy1hsOR8 https://www.youtube.com/watch?v=uCmlyno7oWk https://www.youtube.com/watch?v=A-qc9RIXhD4 https://www.youtube.com/watch?v=hR4-2Vvncvs https://www.youtube.com/watch?v=Q2yGpxQ9RVM https://www.youtube.com/watch?v=ljrHpgIJXcw https://www.youtube.com/watch?v=njqMlB8QV4Q https://www.youtube.com/watch?v=1c0bFmp3vJc https://www.youtube.com/watch?v=xy3-_i4TSgo&list=PLIhirORfbHSqYdnESCQX2YQ2iVF7PDeQZ&index=9 https://www.youtube.com/watch?v=lCp7xgjV9BA&list=PLIhirORfbHSqYdnESCQX2YQ2iVF7PDeQZ&index=14